Every September, Apple releases a new iPhone, and each time, millions of people line up to get one.

15 October, 2025

Every September, Apple releases a new iPhone, and each time, millions of people line up to get one.
Every September, Apple releases a new iPhone, and each time, millions of people line up to get one. But this year, the excitement was much calmer—many of the company's flagship stores didn't even have lines, and the smartphones were available without pre-order. This is Apple's fault—the iPhone 17 Pro Max's design is virtually unchanged, with few new features, and competitors have long since leapfrogged it. Samsung, Xiaomi, Vivo, and other brands are already offering devices with technologies the iPhone can only dream of. We've compiled seven models that are objectively more powerful, more interesting, and more technologically advanced than the iPhone 17 Pro.It's worth noting right away that we won't discuss the flexibility of the Android platform, as Apple has had its own approach to software solutions for 50 years. For some, the capabilities of the Android operating system are a clear advantage, but others simply don't need them.